If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it. Footwear Aug 26, Read Full Article. Release Date TBC. Price TBC. Delayed quote. Updated once every 10 mins. What to Read Next. Boasting the iconic turquoise and lavender rose shades. Dec 21, 5, Hypes 0 Comments. In celebration of its 25th anniversary. Oct 11, 14, Hypes 8 Comments. Oct 15, 4, Hypes 1 Comments. Oct 31, 6, Hypes 1 Comments. Release Classic Shirt Collection.
Aug 26, 4, Hypes 2 Comments. Something bold and something low-key. Nike's quick turnaround with following Air Max propositions also stole some spotlight from Tresser's design, but the pair enjoyed immense admiration in Italy early on in its lifecycle.
A stark contrast to the well-established, traditional visual language promoted and perpetuated by fashion destinations like Milan, the Air Max 97 was adopted by DJ and other creative subcultures as a lifestyle sneaker. The Swoosh tasked Tresser with creating the next chapter in its revolutionary running series, but it never fathomed that the outcome would symbolize rebellion to youth in Italy. Throughout the last 24 years, the Swoosh has tapped the likes of Undefeated , Skepta and Off-White for collaborations.
Yet, the pair has enjoyed a quieter retro cycle than its Air Max 90 counterpart. As the model approaches its 25th anniversary, it's likely Nike will bring attention to the design via collaborations, special editions and general releases. Nike Air Max
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